FASHION DESIGNER HANI BROWN TAKES ON DANISH LOFT DESIGN IN SINGAPORE

Being a cosmopolitan city-state with truly international consumers, Singapore embraces both Danish design and loft design.
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With a past experience in Scandinavia, HANI BROWN (HB) appreciates the simplicity and clean line of the trademark designs as Danish Loft Design (DLD) brought a fresh new twist to wood, adding lasting metals, stainless steel in robust and basic colours to create trendy loft settings to the international market.


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With over 20 years of designing clothes for the modern trendy woman, HB is known to make clothes that are simply sensual yet classics. The design goes beyond mere seasonal trends as it’s cleverly constructed to flatter body formations with details often strategically added to enhance curves. The similar design philosophies are remarkable as HB clearly identifies with the fine balance of semi-industrial design and the Danish inspired simplicity of DLD.

 

HB is excited to enter a new lifestyle interior design market with DLD, as Scandinavian


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designs are at a focal point to be a hot rage in Singapore. “With massive interest from both HB’s steady clientele of fashion and from the international community at large, to leverage on the brand synergies and mutual design philosophies will be an amazing venture” says Hani Arshad, founder of the HB label.


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